Data-Driven Pricing Strategy for a Retail Expansion

An American reseller expanding into the European market.

Challenge

The Client faced a need in enhancing the pricing strategy by incorporating various and changing parameters to meet market requirements and successfully address competition.

The desired solution shoud targeting local markets across the world so the configurability was one of the key requirements to be focused on.

Solution

We developed a proof-of-concept (PoC) pricing model designed to optimize pricing strategies and enhance revenue performance. The model was rigorously tested across multiple store locations to evaluate its effectiveness and adaptability.

Following a successful trial phase, the solution was refined based on key insights and subsequently scaled for company-wide implementation, driving improved pricing efficiency and business outcomes.

Business value provided

Enabled dynamic and responsive pricing, leading to increased revenue.
Delivered a configurable solution to meet needs of local markets across the world.
Designed a user friendly and intuitive solution to manage pricing strategies.
Provided a wide range of configurable reports for further analysis and enhancements.